Fast Fashion & Wastage
The definition of fast fashion is
“in-expensive clothing produced rapidly by mass-market retailers in response to the latest trends”
People buy these cheaply produced clothes to keep up with trends and as soon as the trend is out of fashion they throw them away.
One in three women feel that their clothes are outdated after less than three wears, resulting in a shocking 10,000 items of clothing being sent to landfill every 5 minutes, equivalent to £140 million every year.
Despite that, it’s not just the impact on landfill that is a problem. The amount of raw materials used to produce fast fashion is also a problem. It takes around 1,800 gallons of water to make a single pair of jeans. However, wearing something for an extra nine months can reduce its carbon footprint by 20-30%.
Here at Rethread London, our aim is to promote slow fashion and give you a way to wear your clothes for longer whilst still keeping up with the latest trends.